You already have “Style”. I’ll prove it.

I hear from a lot of our personal styling clients when they first come to me that they have no idea what is “stylish”; that they have no idea what looks good.

However, that’s not actually accurate. Every one of us was born with the unique sense to pick up on what looks good. In fact, humans are biologically wired to recognize beauty.

We’re drawn to balance, symmetry, proportion, and harmony. It’s why infants will literally look longer at attractive faces.
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 It’s why you can walk into a well-designed room, glance at a good-looking woman across the street, or drive past a beautiful landscape, you just feel something. You know that whatever you’re looking at looks good without having to think about it. 
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You didn’t study this. You didn’t need to. You’ve always known. It’s a gift that was given to you at birth - you inherently know when you see something beautiful. 
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That’s the first truth. And what that leads us to is a second truth…

Your appearance matters.
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You can argue that looks shouldn’t matter and that people should judge you by your character, not your clothing. And sure, in an ideal world, maybe they would. But in the real world, we’re all making snap judgments, all day long—most of them unconscious.
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As we have already established, people respond to what they see. We are hardwired to do it. 
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So the question becomes: if you already know what looks good…

Why doesn’t your style reflect it?
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That’s where most men get stuck.
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Not because they have bad taste. But because they haven’t learned how to apply it.
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They see what looks good on someone else, but don’t know how to translate it into something that fits their body, life, and identity.
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The answer is understanding the principles behind style: proportion, contrast, cohesion, fit, tone, balance, etc.

The very same things you’ve been recognizing subconsciously your whole life—in architecture, in photography, in art, in nature.
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Those instincts are already in you.
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We just show you how to express them through your clothing. We do this by showing you what looks good on you and why. Not just based on random opinions, but on facts. Having worked with over 1100 guys 1-on-1 for the past ten years, I’ve gotten good at being able to break all of this down for you.

And not only do we teach you what looks best on you so you’re never second-guessing what to buy or what to wear - we actually build you the wardrobe. We get you the clothing in the right colors, fits, and styles that flatter you that you love. All from high-quality brands within your budget.

So when you walk into a room, people don’t just think you look good—they feel it.
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The same way you do when you see something done right.
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You already know when someone looks good. Now your goal should be to become that someone. 

If you want help with that, you’d be a good fit for our personal styling service, where you’ll work with me and the team to get yourself looking incredible from head to toe as quickly and efficiently as possible, without continuing to waste time and money doing it yourself. 

If you’re ready to get your foot in the door, you can apply for a call with me 1-on-1 here where I can walk you through it. On the call, I’ll get an idea of where you’re at currently, and show you some things you can start doing right away to accelerate your style - real actionable tips, and then show you how I might be able to help if you’re in the right place. 

You can apply for that call with me here. If you have any questions, just shoot me a reply. 

Hope that helps. 
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x Patrick