The Real Reason You Hate Everything in Your Closet

I’ve had clients say, “I’m very picky.” They’ll want specific items, from specific brands, premium comfortable fabrics, and of course, everything fitting perfectly. And they’ll think they can get all of this for pocket change.


With clothing, like all things in life, you get what you pay for.


You don’t get to drive Ferraris for Honda prices.


If you’re picky, your budget needs to match. Either spend the money, or reduce your demands.


Picture it like this: all the clothing in the world is a giant pie. The lower your budget, the smaller the slice you have access to. The more you’re willing to spend, the bigger your slice.

The pickier you are, and the lower your budget, the more you’re trying to find a unicorn in that tiny sliver. Your odds aren’t good.


A lot of guys grumble that clothing is overpriced, that it’s all just “branding.” It isn’t. When you invest in better pieces, you get better materials, a better fit, and a better experience every single time you get dressed. Higher quality clothes feel better, look better, and last longer. You end up wearing them more, and you’ll finally enjoy what you own.


Here’s the kicker—it doesn’t even require a crazy budget. It just means you can’t be cheap.


Even a 20-30% upgrade from what you’re used to spending on clothing makes a big difference. The ROI you get is so much higher. It’s a shame we can’t exactly quantify it, but If you think about landing higher quality dates, closing more deals, and getting your confidence back knowing you look great—that’s a real return that most guys would pay for in a second.

One of the best things about better clothing is the experience. It feels better on your body, it’s made from higher quality materials, it lasts longer, and you’ll find yourself reaching for it again and again. You’ll often say to yourself, “I’m glad I spent the money.”

Here’s a scenario I see all the time…

Let's say we have two men who are unhappy with their wardrobes, both stuck in what I call “style hell.”

The first man, we’ll call Bob, refuses to spend the money and insists on being cheap. He shops only for sale items, buys from budget stores, and skips expert guidance.

The second man, Brad, decides he’s going to do it right. Brad spends what is needed to get key pieces that make him look great, and he’s going to invest in expert advice.

Here’s the funny thing—Bob, the “cheap” guy, actually spends more money and time overall than Brad. Why?

Bob’s clothes constantly break down, get ruined in the wash, fade, and always look wrinkled.

He hates how he looks, so he needs to go shopping yet again. His solution? More cheap clothes, more shopping, more junk piling up that he’ll never wear.

Pretty soon, he’s spent a small fortune on an overstuffed closet of crap he’s not even happy with. It’s a cycle where you always end up in right back in the same place, and after all that time and money, you have nothing to show for it.

Don’t be Bob.

Brad, on the other hand, invested in the right stuff and expert help. His clothes hold up, fit well, and feel great. He loves what he owns and gets excited to wear it.

He doesn’t need to shop anymore because his closet is dialed, and he’s free to move on with his life—dating, business, hobbies—knowing he looks good.

Be Brad.

And realize the only way you get there is by investing in the right items and guidance.

You do not get to drive Ferraris for Honda prices.


- Patrick


P.S. If you’re ready for your own “Brad” moment, here’s how we can help you with our personal styling service. You can work with us with our online package or our in-person package to transform your wardrobe. If you have questions, you can apply for a call with me here, and I’ll walk you through it.

Talk soon.